7.Research into other TV Commercials in other forms (Billboard, Print, etc.)

I looked at how advertising was done in other forms outside of TV advertising.  When advertising in these forms is done, it is to extend the message promoted in a TV advert.
I made a moodboard consisting of various print adverts and analysed how they present food.  This is important as I may be able to take inspiration from these and present them in a similar fashion, as a result of their success.

The majority of my research was sourced from:

• ubereats.com
• deliveroo.co.uk
• The official Google Images links from the company to the images.

Deliveroo Print Advertising:

Deliveroo presents the food that they deliver to more extravagant and bold in choice, with the use of the slogan 'Eat More Amazing' for anchorage.  The photography is also done quite close to the food to ensure that it it looks appealing for those looking or passing by it.  The images are highly saturated to bring out the individual colours of each ingredient.  On top of this, further anchorage is done with the use of the turquoise background, the signature colour for Deliveroo.  Overall the advert emphasises why somebody should purchase from Deliveroo: they have a wide amount of choice and all of the dishes they deliver are tasty and unique.

Uber Eats also takes a similar approach to Deliveroo, but takes it a step further in this billboard for example, as it fuses elements of mobile technology with the service, anchoring the meaning of it being a food delivery service.  Similarly to Deliveroo, the use of green relates back to the main colour of the logo.  As members of the public usually pass billboards at high speeds, the message is brief and simple, but summarises what Uber Eats is all about; the people of Glasgow can deliver their favourite take-aways from their phone via Uber Eats.


Social Media Advertising:

Takeaway food delivery services also have a heavy presence online via social media sites such as Facebook and Twitter.  They often have paid spots for promoting the service to the users.  Uber Eats also serves as an example for this, posting attractive plates of food from the various restaurants which they deliver.  The advert shown simply shows that you can get noodle dishes (and that dish in particular) courtesy of Uber Eats.

Researching billboards and print adverts has helped me understand how the competitors in the food delivery service industry present food.  Also. I have learnt how they attempt to sell both their service and the food, with anchorage techniques from slogans and images such as smartphones.